May be you've never done a styled shoot before. May be you've never thought of doing one. Or may be, things like this get put to the back burner because they're seemingly not important. I really want to encourage you to plan one! For a styled shoot, you are in control. You get to play wedding planner and create your dream styled wedding shoot. Or may be it's an engagement session. You are in full control of the entire style of the session. Do you know why that is so powerful? Because when you show the work you love and want to shoot, you attract the people who love what they are seeing. As in, you are attracting your ideal clients. That alone is important enough, but let's also mention that you get to let your creativity loose in a non-pressured situation. They are also a great opportunity to submit for publishing. Dang that's awesome! There are some things like this that are so important, but its importance is brushed aside. Do not underestimate how little things like this can contribute so much to your business!
How to Plan
Start a Pinterest mood board. Having a visual guide of the feel you're looking for is hugely helpful. Not only just for you to see, but to share with your vendors. For a wedding styled shoot, pin your desired gown, hair, makeup, floral, colors, groom attire, etc.
Find models. May be you know someone who would be perfect, if not, hold a casting call. I suggest requesting photos, a little about the individual or couple, and selecting the perfect couple to compliment your shoot. Offer them some beautiful photos from the shoot!
Contact vendors. When it comes to vendors, you need to be sure their style matches up to what you have in mind. Don't assume your vendors will happily contribute for nada. Approach them with your idea, see if they would be interested to be involved and what they would require. You obviously will share images (I'd suggest for f r e e) and shout them in social, your blog, etc. But see what they're comfortable with and how you can help them. And while this project doesn't have to be an expense, don't assume everyone you talk to will contribute for free.
Find location. Your location will be just as important as the rest of the pieces of this puzzle. What would be the ideal place for you to create all these beautiful images? Where are you dying to shoot? What speaks to your soul? Find that place! And be sure you are in the clear to shoot there.
Create a schedule. Create a schedule of the day. When will hair and makeup begin? When will you do the shoot? How long will everyone be expected to be there? Creating even a basic schedule will help with any confusion and expectations.